By Miles | Travel Sponsorship Idents

With 2020's lockdown biting hard, and holiday-makers grounded in the UK, we found a last minute opportunity to sponsor travel documentaries on ITV at a massive discount, due to a lack of investment from travel companies.

The only problem was, we only had 5 days to turn around the creative.

The result was a series of idents that explored all the other ways you could travel while leaving your car parked up at home (and saving money on a pay-by-mile policy).

I managed our team and a band of freelancers to deliver six videos, some themed around the content of the programming, which we concepted, created, acted in and trafficked in-house, and ITV said was "the most impressive and efficient delivery of sponsorship idents we've ever seen".

TV spots:

Radio: